What makes American fashion American?
How American fashion companies reflect global diversity rather than having an American-based niche. The UNC FashionMash program chose to showcase this American fashion niche through the 2025 Global Citizens show.
As part of the show, American-based brands including Ralph Lauren, Brother Vellies, OUAI, and Prados Beauty were given tents designed by UNC FashionMash students to showcase their brands ability to reflect different cultures while still maintaining the identity of being truly American.
Global brand ideals were also showcased in the show through editorial videos and camera shoots alongside fashion pieces created through FashionMash — specifically for that of Ralph Lauren and it’s Native American collection.
As a result, the show encompassed that American fashion is authentically American by being authentically everyone, bringing awareness to brands specifically showcasing these diverse global ideals.
